Kanne-De-Nuts is a company looking to encourage an older audience to try plant-based milk alternatives in a more palatable way. Appealing to the bavarian aesthetics commonly associated with Christmas, and by extension candied nuts.
Branding
the branding is meant to feel somewhat nostalgic but ultimately dignified to ensure that the target audience would feel comfortable buying it. Using European aesthetics, and sticking to a simple wordmark over a more complex logo helped maintain that.
Packaging
The packaging was a core part of this project, the standard brand red and oranges were a fitting option for the multi-pack box, though in order to foster variety more colors were needed for each flavor, to assist the pattern in discerning the different flavors at a glance.
The banner feature, seen on the box and the cans, helps to tie the brand together, even when dealing with different palettes and patterns.

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